About
Editorial standards
This page explains, in human terms, the standards our brands hold themselves to. For the formal, linkable version that networks and partners reference, see our Editorial Policy.
The value of a recommendation comes entirely from whether you can trust it. These are the standards that make our reviews worth reading — and that make Type 5 Marketing a company an affiliate network can approve with confidence. The formal policy lives on our Editorial Policy page; this is the readable explanation of what it means in practice.
1. Independence comes first
No brand, advertiser, or affiliate program can buy a ranking, influence a score, or pay to remove a competitor. We earn affiliate commissions on disclosed links, but those commissions never change a verdict. When two products are close, we say so; we don't manufacture a winner to drive clicks. Our full reasoning is governed by the review methodology.
2. Evidence over adjectives
We prefer “scored on a public six-metric rubric” to “the best on the internet.” Claims are tied to evidence: manufacturer specs, hands-on testing, certifications, and credible third-party data, each cited on the page. If we can't source a claim, we don't make it.
3. Disclosure is non-negotiable
Affiliate relationships are disclosed clearly and before the first affiliate link, on every property, in line with FTC guidance. Read the company-wide statement on our Affiliate Disclosure page.
4. Accuracy and corrections
Products change, get discontinued, or are recalled. When we learn that a page is wrong or out of date, we fix it promptly and note the update. Readers and partners can flag an error any time through our contact page; substantive corrections are reflected in the page's last-updated date.
5. Original work only
Our content is researched and written by our team. We don't republish manufacturer copy as if it were a review, and the corporate site never reproduces a portfolio brand's review content wholesale — it summarizes and links. This keeps each property's editorial genuinely its own.
6. Clear authorship
Content is attributed to real, named people, not an anonymous “admin” byline. You can see who stands behind the work on our team page.
Have a question about our standards?
We're glad to walk a partner or program reviewer through any part of how we operate.