Insights
Insights on trustworthy affiliate marketing
Genuine, sourced writing on how affiliate and performance marketing work — and how to do them transparently. Drawing on our experience operating real review brands.
Affiliate Marketing
What Is Affiliate Marketing? A Plain-English Guide
A clear, jargon-free explanation of how affiliate marketing works, who the players are, how publishers get paid, and what separates trustworthy affiliate media from spam.
Compliance
FTC Affiliate Disclosure: What It Requires and How to Get It Right
A practical guide to FTC affiliate disclosure rules — what counts as a material connection, where and how to disclose, common mistakes, and why it matters for trust.
Review Methodology
How Trustworthy Product Recommendation Sites Actually Make Money
An honest look at how product recommendation websites earn revenue, why that creates a conflict of interest, and how the credible ones structure themselves to stay independent.
Questions about how we operate?
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